Marketing Channels : A Management View / By Bert Rosenbloom

Includes Appendices and Index

Pt 1: Marketing Channel systems Ch 1- Marketing Channel Concept Ch 2- The Channel Participants Ch 3- The Environment of Marketing Channels Ch 4- Behavioral Processes in Marketing Channels Pt 2: Developing the Marketing Channels Ch 5-Strategy in Marketing Channel Ch 6-Designing the Marketing Channel Ch 7-Selecting the Channel Members Ch 8-Target Markets and Channel Design Strategy Pt 3: Managing the Marketing Channels Ch 9-Motivating the Channel Members Ch 10-Product Issues in Channel Management Ch 11-Pricing Issues in Channel Management Ch 12-Promotion Through the Marketing Channels Ch 13-Logistic and Channel Management Ch 14-Evaluating Channel Member Performance Pt 4: Additional Perspective on Marketing Channels Ch 15-Electronic Marketing Channels Ch 16-Direct Selling and Direct Marketing Channel Systems Ch 17-Marketing Channels for Services Ch 18-International Channel Perspectives