Marketing Channels / by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary
By: Coughlan, Anne T.
Contributor(s): Anderson, Elin | Stern, Louis W | El-Ansary, Adel I.
Material type:
TextPublisher: Delhi : Prentice-Hall of India Private Limited, 2005.Edition: 6th ed.Description: xviii,590p. 23.5cm.ISBN: 8120320697; 9788120320697.Subject(s): Management | MarketingDDC classification: 658.84 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Seminar Library General Stacks | 658.84 COM (Browse shelf(Opens below)) | Available | 1775-7 | |
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HCC Seminar Library General Stacks | 658.84 COM (Browse shelf(Opens below)) | Available | 1773-7 | |
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HCC Seminar Library General Stacks | 658.84 COM (Browse shelf(Opens below)) | Available | 1774-7 | |
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HCC Seminar Library General Stacks | 658.84 COM (Browse shelf(Opens below)) | Available | 1777-7 | |
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HCC Seminar Library General Stacks | 658.84 COM (Browse shelf(Opens below)) | Available | 1776-7 |
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| 658.8342 SCC Consumer Behavior | 658.8342 SCC Consumer Behavior | 658.8342 SCC Consumer Behavior | 658.84 COM Marketing Channels | 658.84 COM Marketing Channels | 658.84 COM Marketing Channels | 658.84 COM Marketing Channels |
Includes Index
Part 1: Introduction Ch 1- MarKeting Channels: structure and function Part 2: Channel Design: Demand, Supply, and Channel Efficiency Ch 2- Segmentation for Marketing Channel Design Ch 3- Supply Side Channel Analysis : Channel Flows and Efficiency Analysis Ch 4- Supply Side Channel Analysis : Channel Structure and Intensity Ch 5- Gap Analysis Part 3: Channel Implementation Ch 6 - Channel Power : Getting It, Using It, Keeping It Ch 7- Managing Conflict to Increase Channel Coordination Ch 8- Strategic Alliance in Distribution Ch 9- Vertical Integration in Distribution Ch 10-Legal Constraints on Marketing Channel Policies Part 4: Channel Institutions Ch 11-Retailing Ch 12-Wholesaling Ch 13-Franchising Ch 14-Logistics and Supply Chain Management
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