Services marketing / by P.K. Gupta

By: Gupta, P.K.

Material type: Text

TextPublisher: Pune : Everest Publishing House, 2007.Edition: 6th rev and enl ed.Description: 350p. 24cm.ISBN: 8176600792.Subject(s): Marketing | Services marketing | Services marketing--IndiaDDC classification: 658.8 G959

Contents:

Services marketing, Service consumer, EW. Business, Environmental factors, Marketing research for services, Strategic choices in service sector, Product strategy for services, Pricing strategies for services, Communication strategies for services, Distribution strategies for services, H.R. services for services, Management quality in service organisations, Forecasting, After sales service, B2B marketing, Globalization of markets, Electronic commerce in service industries, Physical environment, Operational aspects, Matching capacity to demand, Marketing plan,

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	HCC Central Library General Stacks	658.8 G959 (Browse shelf(Opens below))	Available		c12711

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Previous	658.8 Et99 Marketing Concepts and cases	658.8 F413 Marketing Strategy	658.8 F413 Marketing Strategy	658.8 G959 Services marketing	658.8 GAB বিপণন ব্যবস্থাপনা ও মানব সম্পদ ব্যবস্থাপনা [Marketing management and human resource management] [CBCS Semester - II]	658.8 GAB বিপণন ব্যবস্থাপনা ও মানব সম্পদ ব্যবস্থাপনা [Marketing management and human resource management] [CBCS Semester - II]	658.8 GAB বিপণন ব্যবস্থাপনা ও মানব সম্পদ ব্যবস্থাপনা [Marketing management and human resource management] [CBCS Semester - II]	Next

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