Services marketing / by P.K. Gupta
By: Gupta, P.K.
Material type: TextPublisher: Pune : Everest Publishing House, 2007.Edition: 6th rev and enl ed.Description: 350p. 24cm.ISBN: 8176600792.Subject(s): Marketing | Services marketing | Services marketing--IndiaDDC classification: 658.8 G959Item type | Current library | Call number | Status | Date due | Barcode |
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Books | HCC Central Library General Stacks | 658.8 G959 (Browse shelf(Opens below)) | Available | c12711 |
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includes index
Services marketing, Service consumer, EW. Business, Environmental factors, Marketing research for services, Strategic choices in service sector, Product strategy for services, Pricing strategies for services, Communication strategies for services, Distribution strategies for services, H.R. services for services, Management quality in service organisations, Forecasting, After sales service, B2B marketing, Globalization of markets, Electronic commerce in service industries, Physical environment, Operational aspects, Matching capacity to demand, Marketing plan,
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