Marketing Management / by Paritosh Sharma
By: Sharma, Paritosh.
Material type:
TextPublisher: New Delhi : Dhanpat Rai & Co (Pvt) Ltd, 2011.Description: xvi, 376p. 26 cm.ISBN: 9788177000290.Subject(s): Marketing--management | Consumer behaviour | Internet marketingDDC classification: 658.8 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 Sh23 (Browse shelf(Opens below)) | Available | c13050 | |
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Books
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HCC Central Library General Stacks | 658.8 Sh23 (Browse shelf(Opens below)) | Available | c13051 | |
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Books
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HCC Central Library General Stacks | 658.8 Sh23 (Browse shelf(Opens below)) | Available | c13052 |
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| 658.8 S97 Marketing management | 658.8 S97 Marketing management | 658.8 Sh23 Marketing Management | 658.8 Sh23 Marketing Management | 658.8 Sh23 Marketing Management | 658.8 Tu841 Electronic Commerce 2010 a managerial perspective | 658.8 Tu841 Electronic Commerce 2010 a managerial perspective |
Marketing management, Elements of marketing, Consumer market, Marketing mix, Marketing organisation, Marketing environment, Marketing information system, Marketing research, Strategic Marketing planning, Market segmentation, Market targetting product positioning, Consumer behaviour, New product development, Product life cycle, Product mix & decisions, Branding & packaging, Pricing, Distribution channels, Latest trends in distribution, Promotions, Advertising, Sales promotions, Personal selling, publicity, Public relations, Service marketing and rural marketing, Electronic/ internet/ B2B, C2C, B2C marketing, International/ global marketing, Customer relationship management
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