Applied case studies in marketing / by S. Shajahan
By: Shajahan, S.
Material type:
TextSeries: Go to market series.Publisher: Delhi : Primus Books, 2011.Description: xxxiv, 558p. 28 cm.ISBN: 9789380607115.Subject(s): Marketing analysis | Consumer behaviour | Internet marketingDDC classification: 658.83 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.83 Sh23 (Browse shelf(Opens below)) | Available | c13035 | |
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Books
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HCC Central Library General Stacks | 658.83 Sh23 (Browse shelf(Opens below)) | Available | c13036 | |
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Books
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HCC Central Library General Stacks | 658.83 Sh23 (Browse shelf(Opens below)) | Available | c13037 |
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| 658.827 Moo789 Brand management The Indian context | 658.827 Moo789 Brand management The Indian context | 658.83 Sh23 Applied case studies in marketing | 658.83 Sh23 Applied case studies in marketing | 658.83 Sh23 Applied case studies in marketing | 658.83 Wa151 Marketing strategy a decision-focused approach | 658.8342 As71 Consumer behaviour and marketing action |
Includes bibliography and index.
Marketing in times of economic downturn and recovery, Profiling markets and customers, Market analysis for new age marketer, STP marketing, Product and services marketing mix, Growth strategies during downturn and recovery, Technological revolutions in marketing, Customer relationship marketing during market turbulence, Spreading mobile culture through 3G revolution, Rivalry off the air: Saga of kingfisher and Jet Airways, The great Indian retail stories under test. The heat of recession and destocking: can HUL overcome the pressure? Building DTH PC segment, Nokia connects the world.
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