Service marketing / by M.K. Rampal and S.L.Gupta : Concepts, applications and cases
By: Rampal, M.K.
Contributor(s): Gupta, S.L.
Material type:
TextPublisher: New Delhi : Galgotia Publishing Company, 2000.Description: xvii,611p. 27cm.ISBN: 8185989567; 9788185989563.Subject(s): Marketing | Marketing research | Consumer behaviour | services managementDDC classification: 658.8 R147G | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 R147G (Browse shelf(Opens below)) | Available | c14352 | |
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Books
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HCC Central Library General Stacks | 658.8 R147G (Browse shelf(Opens below)) | Available | c14353 | |
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Books
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HCC Central Library General Stacks | 658.8 R147G (Browse shelf(Opens below)) | Available | c14354 | |
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Books
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HCC Central Library General Stacks | 658.8 R147G (Browse shelf(Opens below)) | Available | c14355 | |
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Books
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HCC Central Library General Stacks | 658.8 R147G (Browse shelf(Opens below)) | Available | c14351 |
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| 658.8 R147G Service marketing Concepts, applications and cases | 658.8 R147G Service marketing Concepts, applications and cases | 658.8 R147G Service marketing Concepts, applications and cases | 658.8 R147G Service marketing Concepts, applications and cases | 658.8 R147G Service marketing Concepts, applications and cases | 658.8 R812 An introduction to e-commerce | 658.8 R812 An introduction to e-commerce |
Includes glossary and index
Services: characteristics and categories, Trends in services marketing, Consumer behavior, Marketing mix elements for services, Product , promotion, price and distribution, Role of people in services marketing, Physical evidence of a service, Service quality, measurement, and control. Demand and supply management, Marketing research in services marketing, Management of the services marketing effort, Service tax provisions.
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