Marketing salesmanship and advertising / by M.S.Ramaswami
By: Ramaswami, M.S.
Material type:
TextPublisher: New Delhi : Sterling Publishers Private Limited, 1991.Description: xi,432p. 22cm.Subject(s): Marketing | Salesmanship | AdvertisingDDC classification: 658.802 R149 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.802 R149 (Browse shelf(Opens below)) | Available | c7823 |
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| 658.802 D331 (The) interface of marketing and srategy | 658.802 M687 V-1 Marketing Research V-1 | 658.802 M687 V-1 Marketing Research V-1 | 658.802 R149 Marketing salesmanship and advertising | 658.81 Ap83 Services marketing | 658.81 Ap83 Services marketing | 658.81 Ap83 Services marketing |
Includes index, bibliography
Market, Marketing, Study of mkarketing and marketing environment, Marketing process , Product, Buying, Market segmentation,' Selling, Marketing finance, Marketing risks, Market information system, Marketing research, Branding, Packing and packaging, Standardisation, Warehousing, Transportation, Channels of distribution, Retailer, Wholesaler, Pricing, Marketing of manufactured consumer goods, Marketing of industrial goods, Marketing of agricultural products, Commodity exchange, Cooperative marketing, Service marketing, Social Marketing, Salesmanship, Sales organisation, Advertising, Sales promotion.
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