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Marketing Research V-1 / by M.L.Mishra,
By: Mishra, M.L.
Material type:
TextPublisher: Jaipur : Printwell, 1991.Description: 261p. 22cm.ISBN: 8170442354.Subject(s): Marketing | SamplingDDC classification: 658.802
Contents:
Introduction to marketing research, Organisation of marketing research, Marketing research process, Research desdign, Determining sources of data, Data collection forms, Attitude measurement, Sampling procedure. Sample size.
| Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.802 M687 V-1 (Browse shelf(Opens below)) | Available | c 7824 | |
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Books
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HCC Central Library General Stacks | 658.802 M687 V-1 (Browse shelf(Opens below)) | Available | c 7825 |
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| 658.800954 Neel292 Marketing in India Cases and readings | 658.802 D331 (The) interface of marketing and srategy | 658.802 M687 V-1 Marketing Research V-1 | 658.802 M687 V-1 Marketing Research V-1 | 658.802 R149 Marketing salesmanship and advertising | 658.81 Ap83 Services marketing | 658.81 Ap83 Services marketing |
Includes glossary and index
Introduction to marketing research, Organisation of marketing research, Marketing research process, Research desdign, Determining sources of data, Data collection forms, Attitude measurement, Sampling procedure. Sample size.
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