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Consumer behaviour and marketing action / by Henry Assael
By: Assael, Henry.
Material type:
TextPublisher: New Delhi : Cengage Learning, 1998.Edition: 6th ed.Description: xviii, 718p. 24 cm.ISBN: 9788131500361; 8131500365.Subject(s): Management | Marketing | Consumer behaviourDDC classification: 658.8342
Contents:
Consumer behaviour: A managerial and consumer perspective, Consumer decision making, The individual consumer: cognitive and experimental process, The individual consumer: characteristics and lifestyles, Consumer and cultural influences, Group influences
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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HCC Central Library General Stacks | 658.8342 As71 (Browse shelf(Opens below)) | Available | c12396 |
Includes Glossary and Index
Consumer behaviour: A managerial and consumer perspective, Consumer decision making, The individual consumer: cognitive and experimental process, The individual consumer: characteristics and lifestyles, Consumer and cultural influences, Group influences
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