(The) interface of marketing and srategy / edited by George Day, Barton Weitz and Robin Wensley
By: Day, George(ed).
Contributor(s): Weitz, Barton [Editor] | Wensley, Robin [Editor].
Material type:
TextSeries: Strategic management policy planning v.4.Publisher: London : JAI Press Inc., 1990.Description: xxi, 453p. 23 cm.ISBN: 0892328096.Subject(s): Marketing--Management | Marketing--Strategy | Marketing--Decision making | Market responseDDC classification: 658.802 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.802 D331 (Browse shelf(Opens below)) | Available | c7848 |
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| 658.800954 Neel292 Marketing in India Cases and readings | 658.800954 Neel292 Marketing in India Cases and readings | 658.800954 Neel292 Marketing in India Cases and readings | 658.802 D331 (The) interface of marketing and srategy | 658.802 M687 V-1 Marketing Research V-1 | 658.802 M687 V-1 Marketing Research V-1 | 658.802 R149 Marketing salesmanship and advertising |
Includes Glossary and Index
part-I. The structure and evolution of competitive markets Market structure and analysis: practice, problems and promise/Allen D. Shocker, David W. Stewart and Anthony J. Zahorik Relationship among competitors/ Geoffrey Easton Impact of competition on strategic marketing decisions/ Ram C. Rao Evolutionary models of markets and competitive structure/ Mary Lambkin, Part-II Gaining and sustaining competitive advantage market position and competitive strategy/ Bradley T. Gale and Robert D. Buzzell, Modelling customer loyalty: A consumer based source of competitive advantage/ Barbara E. Kahn and Robert J. Meyer, Design and management of channels of distribution/ Gary L. Frazier, Market entry and defensive strategies/ Hubert Gatigon and Pradeep Bansal, Formulating strategy components market response approaches to marketing strategy decisions/ Leonard Lodish and Bari Harlam, Assessing market response: A review of empirical research/ Gary M. Erickson, Positioning analysis and strategy/ Yoram J. Wind, Identifying and evaluating new product opportunities/ Robert G. Cooper
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