Product management and new product development / by R.K. Srivastava
By: Srivastava, R.K.
Material type:
TextPublisher: New Delhi : Excel Books, 2006.Description: xii,236p. 24cm.ISBN: 9798174464780; 8174464786.Subject(s): Product management | Brand valuation | Brand equity | Brand architectureDDC classification: 658.575 Sr38 | Item type | Current library | Call number | Status | Date due | Barcode |
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HCC Central Library General Stacks | 658.575 Sr38 (Browse shelf(Opens below)) | Available | c14291 | |
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HCC Central Library General Stacks | 658.575 Sr38 (Browse shelf(Opens below)) | Available | c14293 | |
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HCC Central Library General Stacks | 658.575 Sr38 (Browse shelf(Opens below)) | Available | c14294 | |
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HCC Central Library General Stacks | 658.575 Sr38 (Browse shelf(Opens below)) | Available | c14295 | |
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HCC Central Library General Stacks | 658.575 Sr38 (Browse shelf(Opens below)) | Available | c14296 | |
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HCC Central Library General Stacks | 658.575 Sr38 (Browse shelf(Opens below)) | Available | c14297 | |
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HCC Central Library General Stacks | 658.575 Sr38 (Browse shelf(Opens below)) | Available | c14298 | |
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HCC Central Library General Stacks | 658.575 Sr38 (Browse shelf(Opens below)) | Available | c14299 | |
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HCC Central Library General Stacks | 658.575 Sr38 (Browse shelf(Opens below)) | Available | c14300 |
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includes index
How to be an effective production manager?Changing job function of product manager, Things which product manager should not do, Changing profile of product managers, Facing challenges through effective selection and evaluation of product management personnel, Interface of product management personnel with sales personnel, Why marketing plan is Necessary for today? Make an effective marketing plan to combat competition, Brand equity, Brand valuation, Brand name controversy, Pharma promotion, Brand architecture, Using UCP for successful brands
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