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Marketing / byMichael J.Etzel, Bruce J. Walker, William J. Stanton, and Ajay Pandit : Concepts and cases
By: Etzel, Michael J.
Contributor(s): Stanton, William J | Walker, Bruce J | Pandit, Ajay.
Material type:
TextPublisher: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2006.Edition: 13th ed.Description: xxiv,735p.+G14+I-25+N23 24c.m.ISBN: 9780070600904; 0070600902.Subject(s): Marketing | Modern marketing | Marketing ManagementDDC classification: 658.8
Contents:
Nature and scope of marketing, Identifying and selecting markets, Product, Price, Distribution, Promotion, Managing the marketing effort
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HCC Central Library General Stacks | 658.8 Et99 (Browse shelf(Opens below)) | Available | c11911 | |
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HCC Central Library General Stacks | 658.8 Et99 (Browse shelf(Opens below)) | Available | c11912 | |
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HCC Central Library General Stacks | 658.8 Et99 (Browse shelf(Opens below)) | Available | c11913 | |
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HCC Central Library General Stacks | 658.8 Et99 (Browse shelf(Opens below)) | Available | c11914 |
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| 658.8 Et99 Marketing Concepts and cases | 658.8 Et99 Marketing Concepts and cases | 658.8 Et99 Marketing Concepts and cases | 658.8 Et99 Marketing Concepts and cases | 658.8 F413 Marketing Strategy | 658.8 F413 Marketing Strategy | 658.8 G959 Services marketing |
Include bibliographical references and index
Nature and scope of marketing, Identifying and selecting markets, Product, Price, Distribution, Promotion, Managing the marketing effort
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