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Principles of marketing / by Carl McDaniel, Charles W. Lamb and Joseph F. Hair, Jr.
By: McDaniel, Carl.
Contributor(s): Lamb, Charles W | Hair,Jr. Joseph F.
Material type:
TextPublisher: New Delhi : Cengage Learning, 2008.Description: 600p. 24cm.ISBN: 9788131509821; 8131509826.Subject(s): MARKETING MANAGEMENT | MANAGEMENT -- MARKETING | MANAGEMENT -- RETAILDDC classification: 658.8 Mc459
Contents:
The world of marketing, Analyzing marketing opportunity, Product decisions, Distribution decisions, Promotion decisions, Pricing decisions, Technology driven marketing,
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
HCC Central Library General Stacks | 658.8 Mc459 (Browse shelf(Opens below)) | Available | c12397 |
Includes index
The world of marketing, Analyzing marketing opportunity, Product decisions, Distribution decisions, Promotion decisions, Pricing decisions, Technology driven marketing,
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