Image from Amazon.com
Principles of marketing / by David L.Kurtz, and Louis E. Boone
By: Kurtz, David L.
Contributor(s): Boone, Louis E.
Material type:
TextPublisher: New Delhi : Cengage Learning India Private Limited, 2006.Edition: 12 th ed.Description: lii, 655p.+ A6 +N10+ G14+ I18 27cm.ISBN: 9788131502938; 8131502937.Subject(s): MANAGEMENT | MARKETING MANAGEMENTDDC classification: 658.8 Ku967B
Contents:
Designing customer-oriented marketing strategies, Understanding buyers and markets, Target market selection, Product decisions, Distribution decisions, Promotional decisions, Pricing decisions.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
HCC Central Library General Stacks | 658.8 Ku967B (Browse shelf(Opens below)) | Available | c12402 |
Includes Appendix, Notes, Glossary, and Indexes.
Designing customer-oriented marketing strategies, Understanding buyers and markets, Target market selection, Product decisions, Distribution decisions, Promotional decisions, Pricing decisions.
There are no comments on this title.