Principles of marketing and e-commerce / by D.L.Datta.
By: Datta, D.L [Author].
Material type: TextPublisher: Kolkata : Tee Dee Publications (P) Ltd., 2014.Edition: 3rd ed.Description: [32],456p.+208p. 23.5 cm.ISBN: 9789383819058.Subject(s): Management -- General management -- Marketing management | Commerce | E-COMMERCEDDC classification: 658.8
Contents:
Market segmentation, targeting and positioning (STP) Marketing mix Market research Market information system Retail Wholesale Consolidated foreign direct investment policy (FDI) E-business E-commerce models Electronic customer relationship management (E-CRM) E-payment Enterprise resource planning (ERP) Supply chain management (SCM)
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Books | HCC Central Library General Stacks | 658.8 D26 (Browse shelf(Opens below)) | Available | c15077 | |
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Books | HCC Central Library General Stacks | 658.8 D26 (Browse shelf(Opens below)) | Available | c15304 | |
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Books | HCC Seminar Library General Stacks | 658.8 DAP (Browse shelf(Opens below)) | Available | 7453-9 | |
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Includes Glossary.
Market segmentation, targeting and positioning (STP) Marketing mix Market research Market information system Retail Wholesale Consolidated foreign direct investment policy (FDI) E-business E-commerce models Electronic customer relationship management (E-CRM) E-payment Enterprise resource planning (ERP) Supply chain management (SCM)
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