Principles of marketing and e-commerce / by D.L.Datta.

By: Datta, D.L [Author].

Material type: Text

TextPublisher: Kolkata : Tee Dee Publications (P) Ltd., 2014.Edition: 3rd ed.Description: [32],456p.+208p. 23.5 cm.ISBN: 9789383819058.Subject(s): Management -- General management -- Marketing management | Commerce | E-COMMERCEDDC classification: 658.8

Contents:

Market segmentation, targeting and positioning (STP) Marketing mix Market research Market information system Retail Wholesale Consolidated foreign direct investment policy (FDI) E-business E-commerce models Electronic customer relationship management (E-CRM) E-payment Enterprise resource planning (ERP) Supply chain management (SCM)

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Item type	Current library	Call number	Status	Barcode
Books	HCC Central Library General Stacks	658.8 D26 (Browse shelf(Opens below))	Available	c15077
Books	HCC Central Library General Stacks	658.8 D26 (Browse shelf(Opens below))	Available	c15078
Books	HCC Central Library General Stacks	658.8 D26 (Browse shelf(Opens below))	Available	c15304
Books	HCC Central Library General Stacks	658.8 D26 (Browse shelf(Opens below))	Available	c15305
Books	HCC Seminar Library General Stacks	658.8 DAP (Browse shelf(Opens below))	Available	7452-9
Books	HCC Seminar Library General Stacks	658.8 DAP (Browse shelf(Opens below))	Available	7453-9
Books	HCC Seminar Library General Stacks	658.8 DAP (Browse shelf(Opens below))	Available	7454-9
Books	HCC Seminar Library General Stacks	658.8 DAP (Browse shelf(Opens below))	Available	7455-9
Books	HCC Seminar Library General Stacks	658.8 DAP (Browse shelf(Opens below))	Available	7456-9

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