Fundamentals of business management / by Padmalochan Gangopadhyay

Includes University Questions

Marketing management Definition and concept of marketing Different aspects of marketing management Marketing research Marketing strategy Production: First element of marketing mix Pricing: Second element of marketing mix Promotion: Third element of marketing mix Place (Channels of distribution):Fourth element of marketing mix Sales organization and management Financial management Aspects of financial management Financial planning Capital and capital structure of a company Shares and debentures Sources of company finance Organization and control of finance department Institutional financing Personnel management Different aspects of personnel management Manpower planning Different functions of staffing Performance appraisal and job evaluation Industrial relations Collective bargaining and labour welfare Employee compensation and morale Materials management Different aspects of materials management Purchasing management Selection of sources Stores functions Inventory control