Rural marketing : concepts and practices / by Balram Dogra and Karminder Ghuman.

Includes index.

Indian Rural market Segmentation of Rural market Rural and Urban market Rural marketing: Challenges and opportunities Rural market research Rural consumer behaviour Rural marketing mix New product development for the Rural market Rural market and product life cycle Rural market and brand management Rural retail and chain management Principles and innovation for Rural market Marketing strategies for Indian Rural market Rural marketing for FMCG's Rural marketing of consumer durables Rural marketing of financial services Marketing of agricultural produce Agriculture Co-operative marketing Marketing of Rural artisan products e-Rural marketing Corporate sector in Agri-business cultivation, Processing and retailing Organised Rural retailing Rural market mapping Social marketing: corporate social responsibility in Rural market IT for sustainable rural development e - governance for rural India