Principles of marketing : module I / by Sushil Mukherjee and Kallol Saha.
By: Mukherjee, Sushil.
Contributor(s): Saha, Kallol.
Material type:
TextPublisher: Kolkata : B.B. Kundu Grandsons, 2011.Description: [viii], 199p.Subject(s): MARKETING MANAGEMENT | MANAGEMENT -- MARKETING | MANAGEMENT -- RETAILDDC classification: 658.8 MUP
Contents:
Marketing Marketing segmentation Marketing mix - product Pricing and promotion Marketing channels, Logistics management, Marketing information system & Marketing research Retail management
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Marketing Marketing segmentation Marketing mix - product Pricing and promotion Marketing channels, Logistics management, Marketing information system & Marketing research Retail management
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