Principles of marketing & E-commerce / by P.L. Gangopadhyay.
By: Gangopadhyay, P.L.
Material type:
TextPublisher: Kolkata : Dey Book Concern, 2011.Edition: 1st ed.Description: xi,116p.+52p.Subject(s): MARKET SEGMENTATION | MARKETING MIX | PRODUCT | PRICING AND PROMOTION | MARKETING CHANNELS | RETAIL MANAGEMENT | E-CUSTOMER RELATIONSHIP MANAGEMENT(E-CRM) | E-PAYMENT | ERP | SUPPLY CHAIN MANAGEMENTDDC classification: 658.8 GAP
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