Principles of marketing and e-commerce/ : by D.L.Datta.
By: Datta, D.L.
Material type:
TextPublisher: Kolkata : Tee Dee Publications (P) Ltd., 2012.Edition: 2nd ed.Description: 495p.Subject(s): Management | Marketing | MARKET SEGMENTATION | MARKETING MIX | MARKETING CHANNELS | PRICING | PROMOTION | MARKET INFORMATION SYSTEM | RETAIL | WHOLESALE | MARKET RESEARCH | E-BUSINESS | ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) | E-PAYMENT | ENTERPRISE RESOURCE PLANNING (ERP) | SUPPLY CHAIN MANAGEMENT (SCM)DDC classification: 658.8 DAP
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HCC Central Library General Stacks | 658.8 DAP (Browse shelf(Opens below)) | Available | c14487 | |
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HCC Central Library General Stacks | 658.8 DAP (Browse shelf(Opens below)) | Available | c14488 | |
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HCC Seminar Library General Stacks | 658.8 DAP (Browse shelf(Opens below)) | Available | 6562-8 | |
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HCC Seminar Library General Stacks | 658.8 DAP (Browse shelf(Opens below)) | Available | 6564-8 | |
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HCC Seminar Library General Stacks | 658.8 DAP (Browse shelf(Opens below)) | Withdrawn | 6563-8 |
Includes Glossary.
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