Principles of marketing and e-commerce / by D.L. Datta.
By: Datta, D.L.
Material type:
TextPublisher: Kolkata : Tee Dee Publications (P) Ltd., 2011.Edition: 1st ed.Description: 495p.Subject(s): MARKET SEGMENTATION | MARKETING MIX | MARKETING CHANNELS | PRICING | PROMOTION | MARKET INFORMATION SYSTEM | RETAIL | WHOLESALE | MARKET RESEARCH | E-BUSINESS | E-CRM | E-PAYMENT | ERP | SUPPLY CHAIN MANAGEMENT (SCM)DDC classification: 658.8 DAP
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Includes Glossary.
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