Marketing / Paul Baines, Chris Fill, and Kelly Page.
By: Baines, Paul.
Contributor(s): Fill, Chris | Page, Kelly.
Material type:
TextPublisher: Oxford ; New Delhi : Oxford University Press, 2013.Edition: Asian ed.Description: xxix, 697 p. ill. (some col.) 28 cm.ISBN: 9780198079446; 0198079443.Subject(s): MARKETINGDDC classification: 658.8 BAM | Item type | Current library | Call number | Status | Date due | Barcode |
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Includes Bibliographical References and Indexes.
Part I: Marketing Fundamentals. 1. Marketing Principles and Society 2. The Marketing Environment 3. Consumer Buying Behaviour 4. Marketing Research Part II: Principles of Marketing Management. 5. Marketing Strategy 6. Market Segmentation 7. International Market Development Part III: The Marketing Mix and Principles 8. Developing Products and Brands 9. Price Decision 10. An Introduction to Marketing Communication 11. Marketing Communications: Tools and Media 12. Managing Marketing Communications 13. Channel Management and Retailing Part IV: Principles of Relational Marketing 14. Services Marketing 15. Business-to-Business Marketing 16. Relationship Marketing 17. Not-for-profit Marketing Part V: Contemporary Marketing Practice 18. Digital Marketing 19. Postmodern Marketing 20. Marketing, Sustainibility And Ethics
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