E-commerce and business communication [CBCS Semester - II] / by Biswajit Bhadra, Asok Satpati, Ramit Kumar Roy and Debasri Dey,

By: Bhadra, Biswajit [Author].

Contributor(s): Satpati, Asok [Author] | Roy, Ramit Kumar [Author] | Dey, Debasri [Author].

Material type: Text

TextPublisher: Kolkata : The Elegant Publications, 2018.Description: [viii], 200p., 200p. ; 24 cm.ISBN: 9789380664224.Subject(s): Management -- Marketing management -- Marketing channel -- Telemarketing -- Online marketing | Commerce | E-commerce | Business communicationDDC classification: 658.872

Contents:

Overview of e-commerce -- E-CRM and SCM -- Digital payment -- ERP -- New trends in e-commerce -- Communication in business -- Types of communication -- Tools of communication -- Drafting

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Overview of e-commerce -- E-CRM and SCM -- Digital payment -- ERP -- New trends in e-commerce -- Communication in business -- Types of communication -- Tools of communication -- Drafting

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