Retailing management : texts and cases / by Swapna Pradhan

Includes cases and index

INTRODUCTION An overview of retail Retail formats and theories of retail development Retail in India Retail in key regions of the world STRATEGY AND PLANNING Understanding the retail consumer Retail strategy Store site selection Methods of retail expansion MERCHANDISE MANAGEMENT Basics of retail merchandising The process of merchandise planning The methods of merchandise procurement Retail pricing and evaluating merchandise performance The development of private labels Category management MANAGING RETAIL Human resource management in retail - a strategic tool Retail store operations The legal and ethical aspects of the retail business Store design, layout and visual merchandising CREATING AND SUSTAINING VALUE Managing retail infrastructure Supply chain management Understanding retail viability Retail marketing and branding Servicing the retail customer Role of technology in retail The changing facets of retail