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Marketing management and human resource management [Sem - II] / by Anupam Karmakar and Arunima Rudra
By: Karmakar, Anupam.
Contributor(s): Rudra, Arunima.
Material type:
TextPublisher: Kolkata : Oriental Book Company Pvt. Ltd., 2018.Description: xv, M166p.+ H74p. 24cm.ISBN: 9789382886686.Subject(s): COMMERCE | MANAGEMENTDDC classification: 658.8
Contents:
Introduction to marketing management Consumer behavior and market segmentation Product Pricing, distribution channels and physical distribution Promotion and recent developments in marketing Introduction to human resource management Human resource planning Recruitment and selection Training and development Job evaluation and performance appraisal
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HCC Central Library General Stacks | 658.8 KAM (Browse shelf(Opens below)) | Available | 15955 | |
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Books
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HCC Central Library General Stacks | 658.8 KAM (Browse shelf(Opens below)) | Available | 15956 | |
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Books
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HCC Central Library General Stacks | 658.8 KAM (Browse shelf(Opens below)) | Available | 15957 | |
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Books
|
HCC Central Library General Stacks | 658.8 KAM (Browse shelf(Opens below)) | Available | 15958 | |
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Books
|
HCC Central Library General Stacks | 658.8 KAM (Browse shelf(Opens below)) | Available | 15959 |
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Introduction to marketing management Consumer behavior and market segmentation Product Pricing, distribution channels and physical distribution Promotion and recent developments in marketing Introduction to human resource management Human resource planning Recruitment and selection Training and development Job evaluation and performance appraisal
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