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Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

By: Schiffman, Leon G.
Contributor(s): Wisenblit, Joseph | Kumar, S. Ramesh.
Material type: TextTextPublisher: Noida : Pearson, 2016.Edition: 11th ed.Description: xxvii, 508p. 25.5 cm.ISBN: 9789332555099.Subject(s): MANAGEMENT | MARKETINGDDC classification: 658.8342
Contents:
Part 1: Consumers, marketers, and technology Ch 1 - Technology driven Consumer Behavior Ch 2 - Segmentation, targeting, and positioning Part 2: The Consumer as an Individual Ch 3 - Consumer Motivation and personality Ch 4 - Consumer Perception Ch 5 - Consumer Learning Ch 6 - Consumer Attitude Formation and Change Part 3: Communication and Consumer Behavior Ch 7 - Persuading consumers Ch 8 - From print and broadcast advertising to social and mobile media Ch 9 - Reference groups and world of mouth Part 4: Consumer in their Social and Cultural Settings Ch 10- The Family and Social Class Ch 11- Culture's Influence on Consumer Behavior Ch 12- Cross-Cultural Consumer Behavior: an International Perspective Part 5: The Consumer's Decision-Making, Marketing Ethics, and Consumers Research Ch 13- Consumers decision making and the Diffusion of Innovations Ch 14- Marketing Ethics and Social Responsibility Ch 15 - Consumer Research
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books HCC Central Library General Stacks 658.8342 SCC (Browse shelf(Opens below)) 2017 Available 15992
Books Books HCC Central Library General Stacks 658.8342 SCC (Browse shelf(Opens below)) 2017 Available 15993
Browsing HCC Central Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.8342 Sc32 Consumer Behavior 658.8342 Sc32 Consumer Behavior 658.8342 SCC Consumer behavior 658.8342 SCC Consumer behavior 658.848 V449 International Marketing 658.848 V449 International Marketing 658.848 V449 International Marketing

Includes Notes, Glossary, and Index

Part 1: Consumers, marketers, and technology Ch 1 - Technology driven Consumer Behavior Ch 2 - Segmentation, targeting, and positioning Part 2: The Consumer as an Individual Ch 3 - Consumer Motivation and personality Ch 4 - Consumer Perception Ch 5 - Consumer Learning Ch 6 - Consumer Attitude Formation and Change Part 3: Communication and Consumer Behavior Ch 7 - Persuading consumers Ch 8 - From print and broadcast advertising to social and mobile media Ch 9 - Reference groups and world of mouth Part 4: Consumer in their Social and Cultural Settings Ch 10- The Family and Social Class Ch 11- Culture's Influence on Consumer Behavior Ch 12- Cross-Cultural Consumer Behavior: an International Perspective Part 5: The Consumer's Decision-Making, Marketing Ethics, and Consumers Research Ch 13- Consumers decision making and the Diffusion of Innovations Ch 14- Marketing Ethics and Social Responsibility Ch 15 - Consumer Research

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