Marketing management and human resource management [CBCS Semester - II] / by Aloke Gupta
By: Gupta, Aloke [Author].
Material type: TextPublisher: Kolkata : Book Syndicate Pvt. Ltd., 2018.Description: xii, 171p. ; 24 cm.ISBN: 9789387706033.Subject(s): COMMERCE | MANAGEMENTDDC classification: 658.8
Contents:
Introduction to marketing management -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
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Books | HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16773 | |
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Books | HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9077-9 | |
Books | HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9078-9 | |
Books | HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9079-9 | |
Books | HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9080-9 |
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Introduction to marketing management -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
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