Image from Amazon.com
Marketing management and human resource management [CBCS Semester - II] / by Aloke Gupta
By: Gupta, Aloke [Author].
Material type:
TextPublisher: Kolkata : Book Syndicate Pvt. Ltd., 2018.Description: xii, 171p. ; 24 cm.ISBN: 9789387706033.Subject(s): COMMERCE | MANAGEMENTDDC classification: 658.8
Contents:
Introduction to marketing management -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16773 | |
|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16774 | |
|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16775 | |
|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16776 | |
|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16777 | |
|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16778 | |
|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16779 | |
|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16780 | |
|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16781 | |
|
Books
|
HCC Central Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 16782 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9071-9 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9072-9 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9073-9 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9074-9 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9075-9 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9076-9 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9077-9 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9078-9 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9079-9 | |
|
Books
|
HCC Seminar Library General Stacks | 658.8 GUM (Browse shelf(Opens below)) | Available | 9080-9 |
Browsing HCC Seminar Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
Introduction to marketing management -- Consumer behavior and market segmentation -- Product Pricing, distribution channels and physical distribution -- Promotion and recent developments in marketing -- Nature and scope of human resource management -- Human resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal
There are no comments on this title.