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Marketing management and human resource management [CBCS Semester - II] / by Madan Mohan Jana, Leenapriya De and Gourab Das
By: Jana, Madan Mohan [Author].
Contributor(s): De, Leenapriya [Author] | Das, Gourab [Author].
Material type:
TextPublisher: Kolkata : Academic Publishers, 2018.Description: xv, 274p. ; 23 cm.ISBN: 9789387162068.Subject(s): Management -- Marketing management | Commerce | Human resource managementDDC classification: 658.8
Contents:
MARKETING MANAGEMENT -- Introduction -- Consumer behaviour and market segmentation -- Product Pricing and distribution channel -- Promotion and recent developments in marketing -- HUMAN RESOURCE MANAGEMENT -- Human resource management -- Human Resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal -- Compensation -- Industrial relation
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Checked out | Bill No. : 262 Date : 18.03.2023 | 13/04/2023 | 18054 |
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17685 | |
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17686 | |
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17687 | |
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17688 | |
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/06 Date : 31.05.22 | 17689 | |
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16682 | ||
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16683 | ||
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16684 | ||
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16685 | ||
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16686 | ||
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16687 | ||
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16688 | ||
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16689 | ||
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16690 | ||
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Books
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HCC Central Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 16691 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10113-9 | |
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10114-9 | |
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10115-9 | |
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10116-9 | |
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | No : SBT/22-23/07 Date : 31.05.22 | 10117-9 | |
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8980-9 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8981-9 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8982-9 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8984-9 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8985-9 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8986-9 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8987-9 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8988-9 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8989-9 | ||
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HCC Seminar Library General Stacks | 658.8 JAM (Browse shelf(Opens below)) | 2019 | Available | 8983-9 |
Browsing HCC Seminar Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
Includes sample papers.
MARKETING MANAGEMENT -- Introduction -- Consumer behaviour and market segmentation -- Product Pricing and distribution channel -- Promotion and recent developments in marketing -- HUMAN RESOURCE MANAGEMENT -- Human resource management -- Human Resource planning -- Recruitment and selection -- Training and development -- Job evaluation and performance appraisal -- Compensation -- Industrial relation
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