Business and managerial economics : in the global context / by Sampat Mukherjee.

Numerical problems and solutions Includes glossary and index.

Microeconomics for managers maximizing the value of the firm Optimization techniques: Calculus and linear programming Supply and demand Measuring efficiency of the firm Managerial decision making under risk and uncertainty consumer behaviour market demand empirical estimation of demand Business and economic forecasting theory of production theory of cost empirical production function and cost analysis factor demand and input decision Product development and multiple products Pricing in theory pricing policies and practices market structure, conduct and performances Profits and profitability analysis capital budgeting Location of firms and physical distribution taxation and managerial decision-making economic externalities Corporate strategy and long range planning Economic measures of productivity Technological progress in a global economy Wages and collective bargaining Macroeconomics for managers National income Consumption savings and investment Classical theory of employment Keynesian theory of income and employment Government and circular flow macroeconomic equilibrium: Aggregate demand-aggregate supply IS- Lm Model Business cycle and unemployment Money, interest rate and prices banks and financial institutions International trade Globalization of business and foreign exchange International monetary system Multinational corporations Role Government in economic management Use of computers in economic analysis and forecasting