Amazon cover image
Image from Amazon.com

Marketing management / by Philip Kotler.

By: Kotler, Philip.
Material type: TextTextPublisher: New Delhi : Prentice-Hall of India Private Limited, 2001.Edition: 10th ed.Description: xxxii,718p.+I31p.ISBN: 8120316096.Subject(s): MARKETING OPPORTUNITIES | MARKETING STRATEGIES | MARKETING DECISIONS | MARKETING PROGRAMS | BUYER BEHAVIOR | COMPETETION | MARKET SEGMENTS | MARKET OFFERINGS | PRODUCT LIFE CYCLE | PRICING STRATEGIES | MARKETING CHANNELS | RETAILING, WHOLESALING AND MARKET LOGISTICS | INTEGRATED MARKET COMMUNICATIONS | ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS | ON-LINE MARKETINGDDC classification: 658.8 KOM
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books HCC Seminar Library 658.8 KOM (Browse shelf(Opens below)) Available 3864-2

Includes index.

There are no comments on this title.

to post a comment.
Copyright © 2018 Heramba Chandra College | Data Sharing License CC-BY-NC-ND | Powered by Koha | Customised by Bengal Library Association
Visitors Count