Berman, Barry <br/><br/>
Retail management  a strategic approach 
by Barry Berman, Joel R. Evans, Patrali Chatterjee and Ritu Srivastava 
 - 13th ed. 
 - Noida  Pearson India Education Services Pvt. Ltd.  2018 
 - xxviii, 722p.  28 cm. 
<br/><br/> Includes appendix, glossary, and index. 
<br/><br/>Pt 1:  An Overview of Strategic Retail Management Pt 2:  Situation Analysis Pt 3;  Targeting Customers and Gathering Information Pt 4:  Choosing a Store Location Pt 5:   Managing a Retail Business Pt 6:   Merchandise Management And Pricing Pt 7:   Communicating with the Customer Pt 8:   Putting it all together 
<br/><br/><label>ISBN: </label>9789332587694  Rs.829.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE<br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.87  / BER