Berman, Barry

Retail management a strategic approach by Barry Berman, Joel R. Evans, Patrali Chatterjee and Ritu Srivastava - 13th ed. - Noida Pearson India Education Services Pvt. Ltd. 2018 - xxviii, 722p. 28 cm.

Includes appendix, glossary, and index.

Pt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together

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