Vasudeva,P.K.

International Marketing by P.K.Vasudeva - 2nd ed - New Delhi Excel Books 2004 - xix,571 p. 24cm

Includes Glossary, Bibliography and Index

Pt: 1 Conceptual Framework of International Marketing and Trade Theories Pt: 2 International Marketing and Functional approaches To Trade Pt: 3 International Marketing Environment: Emerging Scenario and Issues. Pt: 4 Management of International Marketing Operations. Pt: 5 International Cooperative Strategies. Pt: 6 Identifying Foreign Markets and Export Management. Pt: 7 Financial Environment and Decision Making. Pt: 8 Risk Management in International Marketing

8174463879 8174463887 325.00


Management
Marketing Management
Marketing Management-International

658.8 / VAI