Vasudeva,P.K. <br/><br/>
International Marketing 
by P.K.Vasudeva 
 - 2nd ed 
 - New Delhi  Excel Books  2004 
 - xix,571 p.  24cm 
<br/><br/> Includes Glossary, Bibliography and Index 
<br/><br/>Pt: 1  Conceptual Framework of International Marketing and Trade Theories Pt: 2  International Marketing and Functional approaches To Trade Pt: 3  International Marketing Environment: Emerging Scenario and Issues. Pt: 4  Management of International Marketing Operations. Pt: 5  International Cooperative Strategies. Pt: 6  Identifying Foreign Markets and Export Management. Pt: 7  Financial Environment and Decision Making. Pt: 8  Risk Management in International Marketing 
<br/><br/><label>ISBN: </label>8174463879  8174463887  325.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management<br/>Marketing Management-International
<br/><br/><label>Dewey Class. No.: </label>658.8  / VAI