Retail Management a strategic approach
by Barry Berman and Joel R. Evans
- 9th ed
- New Delhi Prentice-Hall of India Private Limitedon 2005
- xxiv, 578p . 28c.m.
Includes Appendices and Indexes
Pt 1: An Overview of Strategic Retail Management Pt 2: Situation Analysis Pt 3; Targeting Customers and Gathering Information Pt 4: Choosing a Store Location Pt 5: Managing a Retail Business Pt 6: Merchandise Management And Pricing Pt 7: Communicating with the Customer Pt 8: Putting it all together