Cateora, Philip R. <br/><br/>
International Marketing 
by Philip R. Cateora and John L. Graham 
 - 12th ed 
 - New Delhi  Tata McGraw-Hill Publishing Company Limited  2005 
 - xxxiii, 694p  28 c.m.  1CD 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/>Pt 1; An overview Ch  1- The Scope and Challenge of International Marketing Ch  2- The Dynamic Environment of International Trade Pt 2: The Culture Environment of Global Markets Ch  3- History and Geography: The Foundations of Cultural Understanding Ch  4- Cultural Dynamics in Assessing Global Markets Ch  5- Culture, Management Style, and Business Systems Ch  6- The Political Environment: A Critical Concern Ch  7- The International Legal Environment: playing by the Rules Pt 3: Assessing Global Market Oportunities Ch  8- Developing a Global Vision through Marketing Research Ch  9- Emerging Markets Ch 10- Multinational Market Regions and Market Groups Pt 4: Developing global Marketing Strategies Ch 11- Global Marketing Management: Planning and Organisation Ch 12- Products and Services for Consumers Ch 13- Products and Sevices for Businesses Ch 14- International Marketing Channels Ch 15- Exporting and Logistics: Special Issues for Business Ch 16- Integrated Marketing Communications and International Advertising Ch 17- Personal Selling And Sales Management Ch 18- Pricing for International Markets Pt 5: Implementing Global Marketing Strategies Ch 19- Negotiating with International Customers, Partners and Regulators Pt 6: Supplementary Material Ch 20- The Country NoteBook- A Guide for Developing a Marketing Plan 
<br/><br/><label>ISBN: </label>9780070598799  Rs.425.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>International Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAI