Taxmann's Mall Management with Case Studies
by Abhijit Das
- 2nd ed
- New Delhi Taxmann Allied Services (P) Ltd.
- I- 10, 538p. 23.5c.m.
1. Retailing and Global Overview 2. Introduction to Malls 3. Pre-Development Process: Site Selection 4. How to Understand and Review a Commercial Lease 5. Introduction and concept of Tenant Mix 6. Introduction to Marketing and Marketing Planning 7. Maintenance Management - A Learning Glimpse 8. What Is Entertainment In Shopping 9. Shopping Centres: Macro Economic View Case Studies