Bradley, Nigel

Marketing Research tools and techniques by Nigel Bradley - 2nd ed - Oxford Oxford University Press 2010 - xx, 527p. 24cm.

Includes glossary and index

Pt 1: Research Preparation Ch 1- Introduction to Marketing Research Ch 2- Planning Research Pt 2: Data Collection Ch 3- Secondary Data Ch 4- Primary Data Ch 5- Sampling Ch 6- Questionnaires and Topic Guides Ch 7- Qualitative Research Ch 8- Quantitative Research Pt 3: Analysis and Communication Ch 9- Analysis Ch 10- Reporting and Presentation Pt 4: Marketing Research Contexts Ch 11-Business-to-business Research Ch 12- International Research Ch 13- Audience and Advertising Research Ch 14- Social Research Ch 15- Online Research Market Researcher's Toolbox

978019959735 Rs.395.00


Management
Marketing

658.8 / BRM