Bradley, Nigel <br/><br/>
Marketing Research  tools and techniques 
by Nigel Bradley 
 - 2nd ed 
 - Oxford  Oxford University Press  2010 
 - xx, 527p.  24cm. 
<br/><br/> Includes glossary and index 
<br/><br/>Pt 1: Research Preparation Ch 1- Introduction to Marketing Research Ch 2- Planning Research Pt 2: Data Collection Ch 3- Secondary Data Ch 4- Primary Data Ch 5- Sampling  Ch 6- Questionnaires and Topic Guides Ch 7- Qualitative Research Ch 8- Quantitative Research Pt 3: Analysis and Communication Ch 9- Analysis Ch 10- Reporting and Presentation Pt 4: Marketing Research Contexts Ch 11-Business-to-business Research Ch 12- International Research Ch 13- Audience and Advertising Research Ch 14- Social Research Ch 15- Online Research Market Researcher's Toolbox 
<br/><br/><label>ISBN: </label>978019959735  Rs.395.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BRM