Schiffman, Leon G. <br/><br/>
Consumer Behavior 
by Leon G. Schiffman, Leslie Lazar Kanuk and S.Ramesh Kumar 
 - 10th ed 
 - Noida  Dorling Kindersley (India) Pvt.Ltd.  2012 
 - xix, 486 + N-21 + G-12 + I-13 p.  27cm. 
<br/><br/> Includes Notes, Glossary and Indexes 
<br/><br/>Part 1: Introduction Ch 1 - Consumer Behavior: Meeting Changes and Challenges Ch 2 - The Consumer Research Process Ch 3 - Market Segmentation and Strategic Targetting Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- The Family and Social Class Ch 11- Influence of Culture on Consumer Behavior Ch 12- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process and Ethical Dimensions Ch 13- Consumers and the Diffusion of Innovations Ch 14- Consumer Decision Making and Beyond Ch 15- Marketing Ethics and Social Responsibility 
<br/><br/><label>ISBN: </label>9788131731567  Rs. 550.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / Sc32