Schiffman, Leon G. <br/><br/>
Consumer Behavior 
by Leon G. Schiffman and Leslie Lazar Kanuk 
 - 8th ed 
 - New Delhi  Prentice Hall of India Private Limited  2004 
 - xxii, 587 + C-34 + G-12 + I-21 p.  24cm. 
<br/><br/> Includes Notes, Glossary and Indexes 
<br/><br/>Part 1: Introduction Ch 1 - The Impact of the Digital Revolution on Consumer Behavior Ch 2 - Consumer Research  Ch 3 - Market Segmentation  Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- Reference Groups and Family Influences Ch 11- Social Class and Family Influences Ch 12- Influence of Culture on Consumer Behavior Ch 13- Subcultures and Consumer Behavior Ch 14- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process  Ch 15- Consumer Influence and the Diffusion of Innovations Ch 16- Consumer Decision Making and Beyond  
<br/><br/><label>ISBN: </label>8120323505  Rs. 225.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / Sc32