Lovelock, Christopher <br/><br/>
Services marketing  People,technology, strategy 
byChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee 
 - 5th ed 
 - New Delhi  Pearson education  2006. 
 - xvi,594p.  26cm. 
<br/><br/>Understanding service products, consumers and markets, Key elements of services marketing, Managing the service delivery process, Implementing services marketing,  
<br/><br/><label>ISBN: </label>8177584502  Rs.399.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing management<br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LOS