Loudon, David L. <br/><br/>
Consumer Behavior  Concepts and Application 
by David L. Loudon and Albert J. Della Bitta 
 - 4th ed 
 - New Delhi  Tata McGraw Hill Education Private Limited  2002 
 - xxiii, 788 p.  25 cm. 
<br/><br/> Includes Index 
<br/><br/>Part 1: Studying Consumer Behavior Ch 1- Introduction Ch 2- Understading Consumers and Market Segments Part 2:Environmental Influences on Consumer Behvior  Ch 3- Culture Ch 4- Subcultures Ch 5- Social Class Ch 6- Social Groups Ch 7- Family Ch 8- Personal Influence and Diffusion on Innovation Part 3: Individual Determinants of Consumer Behavior Ch 9- Personality and Self Concept Ch 10- Motivation and Involvement Ch 11- Information Processing Ch 12- Learning and Memory Ch 13- Attitudes Ch 14- Changing Attitudes Part 4: Consumer Decision Process Ch 15-  Problem Recognition Ch 16-  Search and Evaluation Ch 17- Purchasing Process Ch 18- Post Purchase Behavior Part V: Additional Dimention Ch 19- Modeling and Researching Consumer Behavior Ch 20- Consumerism Ch 21- Organisational Buyer Behavior Case Studies 
<br/><br/><label>ISBN: </label>9780070473812  0070473811  Rs.620.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342  / Lo926D