Sales management Analysis and decision making
by Thomas N. Ingram, W. Laforge Raymond ,A. Avila Ramon and H. SchwepkerCharles , Jr.
- 6th ed (Indian Edition)
- New Delhi Thomson South-Western 2007.
- xxii,436p. 25.5 cm
Includes index,Notes and Glossary
Changing world of Sales management Personal selling, sales organization, Defining the strategic role of sales function, Developing the sales force, Directing the sales force, Determining sales force effectiveness and performance,