Stanton, William J. <br/><br/>
Fundamentals of Marketing  
by William J. Stanton, Michael J.Etzel,and Bruce J. Walker  
 - 10th ed 
 - New york  McGraw-Hill, INC.  1994 
 - xxviii,697p.  25c.m. 
 - McGraw-Hill series in marketing .
<br/><br/> Include bibliographical references and index 
<br/><br/>Modern marketing and its environment, Target markets, Product, Price, Distribution, Promotion, Marketing in special fields, Managing the marketing effort 
<br/><br/><label>ISBN: </label>9780071135618  Rs. 225.00 0071135618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Modern marketing<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / STF