Kumar, S Ramesh
Application exercises in Marketing The Indian context
by S Ramesh Kumar
- New Delhi Vikas Publishing House Pvt Ltd 2000
- viii,165p. 22 cm.
Includes bibliography and indexes
Changing environment, Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy
8125908986 Rs. 85.00
Marketing--India
Marketing strategy
Advertising
658.800954 / KOA