Kumar, S Ramesh <br/><br/>
Application exercises in Marketing   The Indian context 
by S Ramesh Kumar 
 - New Delhi  Vikas Publishing House Pvt Ltd  2000 
 - viii,165p.  22 cm. 
<br/><br/> Includes bibliography and indexes 
<br/><br/>Changing environment, Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy 
<br/><br/><label>ISBN: </label>8125908986  Rs. 85.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India<br/>Marketing strategy<br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>658.800954  / KOA