Kumar, S Ramesh <br/><br/>
Managing Indian brands  Marketing concepts and strategies 
by S Ramesh Kumar 
 - 2nd ed 
 - New Delhi  Vikas Publishing House Pvt Ltd  2002 
 - xii,356p.  24.5cm. 
<br/><br/> Includes bibliography and indexes 
<br/><br/>Changing marketing scenario, Managing product lines in the present day context, Managing brands-practice-oriented dimensions, Consumer behaviour and its implications on marketing strategies, Business to business marketing, Contemporary issues in marketing  Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy 
<br/><br/><label>ISBN: </label>8125913084  Rs. 180.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India<br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM