Batra, Satish K. <br/><br/>
Consumer Behaviour  Text and Cases 
by Satish K Batra and S.H.H. Kazmi 
 - 2nd ed 
 - New Delhi  Excel Books  2008 
 - xxi, 546p.  24 cm. 
<br/><br/> Includes Glossary, Bibliography, and Index 
<br/><br/>Pt 1: Ch 1- Consumer Behaviour and its Applications Ch 2- Consumer Research Ch 3- Market Segmentation Pt 2: Ch 4- Consumer Motivation Ch 5- Consumer Personality Ch 6- Consumer Perception Ch 7- Consumer Learning, Memory and  Involvement Ch 8- Consumer Attitudes Ch 9- Attitude Change Strategies Ch 10-Marketing Communications Process Pt 3: Ch 11- Consumer and Cultural Influences Ch 12- Social Class Influences and Consumer Behaviour Ch 13- Group Influences and Consumer Behaviour Ch 14- Household Decision-Making Ch 15- Communications within Group and Opinion Leadership Ch 16- Innovations and The Diffusion Process Pt 4: Ch 17- Consumer Decision Models-(Nicosia, Howard-Sheth, and EKB) Ch 18- Consumer Decision Process- Situational Influences Ch 19- Consumer Decision Process- Problem Recognition Ch 20- Consumer Decision Process- Information Search Ch 21- Consumer Decision Process- Evaluation of Alternatives and Selection Ch 22- Consumer Decision Process- Outlet Selection Ch 23- Consumer Decision Process- Post-purchase Action Pt 5: Ch 25- Organisational Buyer Behaviour 
<br/><br/><label>ISBN: </label>9788174466440  Rs.375.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / Ba321K