Jobber, David <br/><br/>
Selling and sales management 
by David Jobber and Geoff Lancaster 
 - 7th ed 
 - Delhi  Dorling Kindersley India Pvt. Ltd.  2009. 
 - xxi,526p.  24.5cm 
<br/><br/> Includes index 
<br/><br/>Pt 1: Sales perspective, Ch 1- Development, and Role of Selling in India Ch 2- Sales Strategies Pt 2: Sales Environment Ch 3- Consumer and Organisational Buyer Bahavior Ch 4- Sales Setting Ch 5- International Selling Ch 6- Law and Ethical Issues Pt 3:Sales Technique Ch 7- Sales Responsibility and Preparation Ch 8 - Personal Selling Skills Ch 9- Key account Management Ch 10- Relationship Selling Ch 11- Direct Marketing Ch 12- Internet and IT Applications in Selling and Sales Management  Pt 4:Sales Management Ch 13- Recruitment and Selection Ch 14- Motivation and Training  Ch 15-Organisation Compensation Pt 5: Sales Control Ch 16- Sales Forecasting and Budgeting Ch 17- Salesforce Evaluation Sales control. 
<br/><br/><label>ISBN: </label>9788131725863  Rs.499.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Manegement<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.81  / JOS