Dholakia, Nikhilesh <br/><br/>
Marketing management  Cases and concepts 
by Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K Jain 
 - New Delhi  Macmillan  1978 
 - xiii,643p.  22cm 
<br/><br/> Includes index. 
<br/><br/>Introduction to marketing,  Buyer bahaviour, Market segmentation, Demand forecasting, Product policy and strategy, Pricing decisions, Sales management, Distribution management, Advertising and promotional decisions, Marketing research, Marketing strategy and planning, Marketing organization and information system, Marketing and public policy.  
<br/><br/><label>ISBN: </label>0333902750  Rs.260.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING STRATEGIES<br/>MARKETING DECISIONS<br/>MARKETING PROGRAMS<br/>BUYER BEHAVIOR<br/>MARKET SEGMENTS
<br/><br/><label>Dewey Class. No.: </label>658.8 DHM