Marketing management Cases and concepts
by Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari and Abhinandan K Jain
- New Delhi Macmillan 1978
- xiii,643p. 22cm
Includes index.
Introduction to marketing, Buyer bahaviour, Market segmentation, Demand forecasting, Product policy and strategy, Pricing decisions, Sales management, Distribution management, Advertising and promotional decisions, Marketing research, Marketing strategy and planning, Marketing organization and information system, Marketing and public policy.