Kashyap, Pradeep <br/><br/>
The Rural Marketing Book 
by Pradeep Kashyap and Siddhartha Raut 
 - New Delhi  Biztantra  2009 
 - xxii, 354p.  26 cm 
<br/><br/> Includes Appendices, Glossary, Bibliography and Index 
<br/><br/>Ch 1:The Call of Rural India Ch 2: Rural Marketing Environment Ch 3:  The Rural Economy: A Reality Check Ch 4:  Rural Consumer Behaviour Ch 5:  Rural Market Research Ch 6:  Targeting, Segmenting and Positioning Ch 7:  Product Strategy Ch 8:  Pricing Strategy Ch 9:  Distribution Strategy Ch 10:Communication Strategy Ch 11:Innovation in Rural Markets Ch 12:Financial Services Ch 13:The Future of Rural Marketing 
<br/><br/><label>ISBN: </label>8177225588  9788177225587  Rs. 379.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing<br/>Rural Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / Ka151R